Why Your Best Posting Time Isn't When You Think

There's No Universal Best Time

You've seen the charts: "Post at 7 PM for maximum engagement!" But those generic times ignore your specific audience and niche.

Why Generic Advice Fails

• Different niches have different active times
• Your audience may be in different time zones
• Content type affects when people engage
• Platform algorithms work differently

Finding YOUR Best Time

Instead of following generic advice:

1. Analyze your current data: When do your best posts perform?
2. Consider your audience: Are they students? Professionals? Parents?
3. Test different times: Try posting 2-3 hours before your usual time
4. Track results: Give each time slot multiple attempts before judging

Niche-Specific Patterns

While not universal, these patterns appear across niches:

• Business/Productivity: Early morning (6-8 AM) or lunch
• Entertainment: Evening after work (6-9 PM)
• Fitness: Early morning or after work
• Cooking: Before meal times (10 AM-12 PM, 4-6 PM)
• Gaming: Late evening (8 PM-midnight)

Post Timing Strategy

1. Post 30-60 minutes before your audience is most active
2. This gives your video time to gain initial traction
3. Algorithm picks it up as your audience comes online
4. Creates momentum going into peak hours

Use our analytics to identify patterns in when your best content performs, then test posting at those times consistently.