Hashtag Strategy: How to Use Hashtags That Actually Work

Most Creators Get Hashtags Wrong

Copying hashtags from viral videos or using the most popular tags rarely works. Here's how to develop a hashtag strategy that increases your reach.

The Three Hashtag Types

1. Niche Hashtags (10K-100K posts):

Target your specific audience. Less competitive, higher engagement from interested viewers.

2. Medium Hashtags (100K-1M posts):

Balance between reach and competition. Good for growing accounts.

3. Broad Hashtags (1M+ posts):

High reach but extremely competitive. Use sparingly.

The Right Mix

For each post, use:

• 2-3 niche hashtags (your core audience)
• 2-3 medium hashtags (expansion)
• 1-2 broad hashtags (reach)

How to Research Hashtags

1. Find competitors with similar content
2. Note which hashtags appear on their best-performing posts
3. Check each hashtag's view count and content type
4. Save effective hashtags for future use

Hashtag Testing

Don't use the same hashtags on every post:

• Test different combinations
• Track which hashtags correlate with better performance
• Drop hashtags that don't drive results
• Build a library of proven hashtags for different content types

Platform-Specific Advice

TikTok: 3-5 hashtags. More can look spammy.

Instagram: Up to 10 hashtags. Use all spots.

YouTube: Tags matter less now, but use 5-10 relevant ones.

Track hashtag performance using our analytics to see which tags actually drive views and engagement for your content.