The Power of Video Length: Finding Your Sweet Spot

Does Length Matter?

Video length directly impacts how many people watch to the end - and completion rate heavily influences algorithmic distribution.

The Data on Short Videos

Shorter videos generally see higher completion rates:

• 8-15 second videos: Highest completion rates
• 20-30 seconds: Good balance of watch time and completion
• 45-60 seconds: Better for tutorials and explanations
• 60+ seconds: Only for deep content that demands it

But Length Depends on Content Type

Different content has different optimal lengths:

• Comedy/Entertainment: 8-15 seconds
• Quick Tips: 15-30 seconds
• Tutorials: 30-60 seconds
• Storytelling: 45-90 seconds
• Product Reviews: 20-40 seconds

Platform Differences

TikTok: Rewards high completion rates. Keep it short unless content demands length.

YouTube Shorts: Watch time matters more than completion. Slightly longer can work better.

Instagram Reels: Similar to TikTok, but users are more patient with familiar creators.

Test and Track

The best length for YOUR content depends on YOUR audience. Use our analytics to:

• Compare performance by video length
• Identify your best-performing length range
• See completion rates for different durations
• Test variations and measure results

Don't follow blanket advice - let your data tell you what works for your audience.