Complete Guide to Cross-Platform Content Strategy

Don't Spread Yourself Too Thin

Posting to multiple platforms can 10x your reach - or drain your energy with no results. Here's how to do multi-platform content right.

Start With One Platform

Don't go multi-platform until you've succeeded on one:

• Master one platform's algorithm and best practices
• Build an audience that engages with your content
• Develop a consistent content creation process
• Only then expand to additional platforms

The Smart Expansion Strategy

Phase 1: Build on your primary platform (3-6 months)

Phase 2: Cross-post top performers to secondary platform (test)

Phase 3: If secondary platform works, invest more time

Phase 4: Once both platforms are stable, consider third platform

Cross-Posting vs Platform-Specific Content

Cross-posting works when:

• Content is evergreen
• Format works across platforms (vertical video)
• You're testing to see what works

Platform-specific content works better for:

• Leveraging platform-specific features
• Established audiences expecting certain content
• Maximizing performance on each platform

Managing Multiple Platforms

• Batch content creation: Film multiple videos in one session
• Repurpose strategically: Cut long YouTube videos into TikTok clips
• Track what works where: Same content may perform differently on different platforms
• Use unified analytics: See all your performance data in one place instead of switching between platform dashboards

Our dashboard tracks all your platforms together, making it easy to see what content works where and optimize your cross-platform strategy.