Campaign Tracking: Measure the Impact of Your Content Campaigns

Track Campaigns, Not Just Individual Posts

Launching a product? Running a content series? Campaign tracking helps you measure aggregate performance instead of looking at individual posts.

What Are Campaigns?

Campaigns let you group related content together:

• Product launch series
• Seasonal content (holiday campaigns)
• Brand partnerships
• Content experiments
• Challenge participation

Setting Up a Campaign

1. Navigate to Campaigns → Create New
2. Name your campaign and set date range
3. Choose campaign status (Draft, Active, Paused)
4. Add relevant accounts
5. Tag videos as you post them

What You Can Track

Campaign reports show aggregate metrics across all campaign content:

• Total views across all videos
• Combined engagement metrics (likes, comments, shares)
• Average engagement rate
• Performance over time
• Per-platform breakdown

Using Campaign Data

During the campaign:

• See which content is performing best
• Adjust strategy based on early results
• Identify successful messaging to amplify

After the campaign:

• Measure overall campaign impact
• Compare to campaign goals
• Identify what worked for future campaigns
• Report results to stakeholders or clients

Campaign Status Management

• Draft: Planning stage, not yet live
• Active: Currently running
• Paused: Temporarily stopped
• Completed: Campaign ended, reviewing results
• Archived: Historical campaigns

Campaign tracking is available on Pro and Agency plans. Upgrade to start measuring your campaigns holistically.